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Adapted from The Start Up Guide, 2nd Edition, this title provides a practical framework for covering all the stages in the business planning process. David H. Bangs, Jr. maintains that what you do in the year before you open your business often determines the businesss fate. He provides a practical framework covering all the stages in the planning process, along with step-by-step instructions to define target markets, select outside advisors, choose the businesss legal form, decide on pricing strategies, prepare marketing plan, and more.
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